Residents invited to help shape New East Surrey Council brand

Residents from across Surrey are invited to get involved to help shape the brand identity of the new East Surrey Council. 

This council will need to create its own distinct brand identity, to help everyone recognise who is delivering local services from April 2027. 

The new brand will be created at no cost by designers working in councils across Surrey. To help inform this design, residents, businesses, council staff, partners and community groups across Surrey will have a say on the future visual identity of the new East Surrey Council. 

This is the first phase of a wider programme of engagement to help shape the new council.  

A survey has been created for people to share their views. This will be available to complete in the 52 libraries across the county to ensure a broad range of voices are heard. We are asking residents to share your views on: 

•  What makes our area unique? 

•  What are you most proud of? 

•  What should your future council’s look and feel reflect? 

Insights gathered from the survey will be used to help create the new logo and brand for East Surrey Council. This means that the brand will reflect the distinct views of the people in the area. 

Residents have until 3 August to complete a short survey, more information can be found on https://www.surreylgrhub.gov.uk/your-future-surrey. 

Councillor Steve Wotton, the Leader of East Surrey Shadow Authority said:

We are committed to making East Surrey a place where people thrive. There is a lot to do, but this is a real opportunity to take a new approach, designing a council that is open, transparent and genuinely focused on delivering outcomes for residents, businesses and communities. Creating a new brand identity for East Surrey is an important step as we move forward. This engagement is about understanding what people like about where they live and what makes their communities unique. I would encourage residents, businesses, partners, colleagues and community groups to take part and help shape a brand that truly reflects East Surrey.